Book Image

Salesforce for Beginners - Second Edition

By : Sharif Shaalan, Timothy Royer
Book Image

Salesforce for Beginners - Second Edition

By: Sharif Shaalan, Timothy Royer

Overview of this book

The second edition of Salesforce for Beginners provides you with a holistic introduction to the Salesforce platform. Whether you need help with the lead generation process, Salesforce user management and data security, or automating tasks with Salesforce Flow, this book is for you. Throughout this new edition you will find real-world business use cases to demonstrate concepts, screenshots of the latest UI displayed for screen navigation, and exercises at the end of every chapter to test your newfound knowledge. Working with the world’s leading CRM software, you will learn how to create activities, manage leads, develop your prospects and sales pipeline using opportunities and accounts, and understand how you can enhance marketing activities using campaigns. You will be able to take your administration skills to the next level as you approach real-world user management topics such as ownership skew. You will learn about data security on the Salesforce platform, with an introduction to the role hierarchy, system and user permissions, and much more. In this new edition you'll get to explore the popular automation tool Salesforce Flow. You’ll learn about the different flow types to employ, how to construct your first flow, and how to extensively test your flow. This will allow you to come away from reading this book with a real, functional flow for your business processes.
Table of Contents (24 chapters)
21
Assessment
22
Other Books You May Enjoy
23
Index

Using organization-wide defaults

The first decision that needs to be made, as mentioned in the introduction, is whether you want to have an open organization, where all data is visible and editable by everyone, or whether any data needs to be restricted from being viewed or edited by certain people. Let’s see how this works with a use case.

Business use case

You are the Salesforce admin for XYZ Widgets. You need to limit the visibility of accounts to account owners and their managers only. The first step is to make sure the organization-wide (org-wide) default settings for the account objects are set to private.

Setting up org-wide defaults

Org-wide defaults allow you to adjust these settings on an object-by-object basis. The following org-wide defaults are available for standard and custom objects:

  • Private: This means the records in the object are only visible to and can only be edited by the record owner and anyone above the record owner in the...