Book Image

Salesforce for Beginners - Second Edition

By : Sharif Shaalan, Timothy Royer
Book Image

Salesforce for Beginners - Second Edition

By: Sharif Shaalan, Timothy Royer

Overview of this book

The second edition of Salesforce for Beginners provides you with a holistic introduction to the Salesforce platform. Whether you need help with the lead generation process, Salesforce user management and data security, or automating tasks with Salesforce Flow, this book is for you. Throughout this new edition you will find real-world business use cases to demonstrate concepts, screenshots of the latest UI displayed for screen navigation, and exercises at the end of every chapter to test your newfound knowledge. Working with the world’s leading CRM software, you will learn how to create activities, manage leads, develop your prospects and sales pipeline using opportunities and accounts, and understand how you can enhance marketing activities using campaigns. You will be able to take your administration skills to the next level as you approach real-world user management topics such as ownership skew. You will learn about data security on the Salesforce platform, with an introduction to the role hierarchy, system and user permissions, and much more. In this new edition you'll get to explore the popular automation tool Salesforce Flow. You’ll learn about the different flow types to employ, how to construct your first flow, and how to extensively test your flow. This will allow you to come away from reading this book with a real, functional flow for your business processes.
Table of Contents (24 chapters)
21
Assessment
22
Other Books You May Enjoy
23
Index

Understanding the role hierarchy

Every user record in Salesforce has the option to be added to a role. That role is part of an overall hierarchy. The most common use case is when someone higher in the role hierarchy inherits the permissions to objects of users that are below them. For example, the sales manager role inherits the permissions of someone in the sales rep role as the manager comes above the sales rep in the hierarchy. There are also instances such as Sales Ops where the user may not be higher in the organizational hierarchy, but sits higher on the role hierarchy due to the need to have visibility in all levels of the business.

Business use case

As the Salesforce admin for XYZ Widgets, you need to limit the visibility of accounts to account owners and their managers. The previous step of setting up the org-wide default settings for accounts as private assures you that only the account owners can see the accounts they own. Setting up a role hierarchy will take care...