"I still take a lot of pride in the fact that when I went through the reviews, almost all of the reviews only mentioned in one sentence it was done on the computer, and the rest of the time, it was about the story" | ||
| --Ed Catmull, Pixar, commenting on Toy Story, from "The Story of Computer Graphics", 2000 | ||
The Web is often used as a marketing tool. However, a company website needs to pay for itself and justify its cost. It is required for virtually every commercial enterprise selling products and services to have a vibrant online business.
When deploying Web3D, it helps to ask basic questions about e-commerce first and then determine whether or not interactive 3D has a role to play. Consumers place a high value on convenience and quality. They also want to feel confident in making the right choice and have neither regrets nor buyer's remorse. Shopping can and should be a pleasurable experience. We like to spend our free time shopping, and this is highly demographic...