Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Index

As this ebook edition doesn't have fixed pagination, the page numbers below are hyperlinked for reference only, based on the printed edition of this book.

Symbols

360-degree images

adding, to products 259, 260

displaying 258

A

A/B testing 272

active product filters 83

ad-free experience

creating 7

custom plugin, making 9

Jetpack Without Promotions 8

marketplace suggestions, disabling 9

Ahrefs

URL 97

always-on marketing 95

Amazon S3 Storage for WooCommerce

reference link 53

annual conferences 313, 314

application programming interface (API) 144, 169

Astra 228-230

reference link 228

Autoptimize

setting up 201-203

URL 201

average order value (AOV) 129

B

basic WooCommerce plugin

activeness, checking of WooCommerce 283-285

building 282, 283

breadcrumbs 69

configuring, for search engines and users 98-100

breadcrumbs, customizing

personal home page (PHP) code, adding...