This introduction has given you an overview of how traffic moves around the Internet, how to define the business objectives that will shape your content, and how to prepare for a new marketing campaign by researching target audiences. In addition, if you weren't familiar with general marketing lingo, you should be now.
The most important thing to take from this chapter is the bird's-eye summary of Internet marketing that was provided in the pre-marketing preparation section. It is worth repeating it here:
Note
Internet marketing is the process of creating content in order to drive targeted traffic to a blog or website and convert it to meet defined business objectives.
This single sentence encompasses all the major aspects of Internet marketing. While we haven't yet looked at how best to convert traffic, or analyze traffic patterns and refine our marketing, all of these processes will be easy to understand, provided you keep this definition in mind.
As mentioned, the following chapter will discuss how to create great content that will act as the fuel that drives traffic, and ultimately revenue.