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Internet Marketing with WordPress

Book Image

Internet Marketing with WordPress

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Internet Marketing with WordPress
Nov, 2011 | 112 pages
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Table of Contents (14 chapters)
Internet Marketing with WordPress
Internet Marketing with WordPress
Credits
Credits
About the Author
About the Author
Acknowledgement
Acknowledgement
About the Reviewer
About the Reviewer
www.PacktPub.com
www.PacktPub.com
Preface
Preface
Free Chapter
1
Introduction to WordPress Marketing
Introduction to WordPress Marketing
Fitting into your niche
Internet marketing overview
Understanding Internet marketing
Pre-marketing preparation
Defining business objectives
Identifying the target audience
Summary
2
Creating Content to Attract the Target Readers
Creating Content to Attract the Target Readers
The case for content
Understanding content
Creating content
Summary
3
Building Traffic I: Search Engine Optimization
Building Traffic I: Search Engine Optimization
Understanding Internet search
SEO for WordPress sites
Dos and don'ts
Summary
4
Building Traffic II: Socializing WordPress
Building Traffic II: Socializing WordPress
Understanding social networks
Integrating your WordPress blog
Summary
5
Building Traffic III: Building Relationships
Building Traffic III: Building Relationships
Trust and relationships with WordPress
RSS feeds from your blog
Advertising online, articles, and press releases
Forums and groups
Summary
6
Converting Traffic
Converting Traffic
Converting traffic into followers
Converting traffic into customers
Summary
7
Analyze, Refine, and Repeat
Analyze, Refine, and Repeat
Use analytics
Using Webmaster tools
The Internet marketing cycle
Implement multiple landing pages
Summary

Credits

Author

David Mercer

Reviewer

Dennis Miller

Acquisition Editor

Robin de Jongh

Technical Editor

Kedar Bhat

Proofreader

Aaron Nash

Indexer

Hemangini Bari

Graphics

Manu Joseph

Production Coordinator

Nilesh Mohite

Cover Work

Nilesh Mohite

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