XOOPS allows you to add content that could be reused multiple times in various locations on your website. This content is listed under System Admin.
System Admin | Banners will show the page in the following screenshot. This allows you to create clients and advertisement banners for those clients, which can then be displayed on your site (usually at the top of each page of your site). One example is client Google with advertisement banners from its AdSense program. These banners may be images or flash movies, which when clicked will take you to the website advertised in the banner.
Each time one of your banners is shown to a visitor, the impressions made by this banner are increased by one by XOOPS and will be displayed under the Impressions column above. If a client is paying you to show the banner a set number of times, then the Imp. Left column will show how many times a banner still has to be shown before you...