Apple iPhone is very good at displaying web site. However, due to the small size of the screen it isn't always easy to read on—particularly on blogs which have a magazine layout.
In order to help people read your blog, even on their iPhone, you should create a mobile version of your web site.
Creating a mobile version of your web site requires you to create a second theme for your blog. If the visitor is using a regular browser, you display your normal theme. If you detect that the visitor is using the iPhone (or any other mobile device) then you display the made for iPhone theme.
Lot of work, isn't it? Luckily, a great WordPress plugin can handle all that for you. This plugin is called iWPhone and was released in 2008 by Content Robot. The following screenshot shows iWPhone plugin, in action, on an iPhone: