Forms are nothing new. We've had them since the dawn of the Internet. They are not glamorous, but they can be elegant, effective, and responsive. jQuery Mobile takes you a long way toward effective forms in touch-based interfaces. Now, you can take it farther with multi-page forms and client-side validation. Do not underestimate the power of these two techniques when paired together. When the client is able to do virtually everything they need, without having to go back to the server, the experience is automatically improved.

Mixing in the ability to watch how users are surfing your site, their favorite content, and their fallout points will help you make an even more compelling experience. Just remember, when you're thinking about analytics, it is not the absolute numbers that are important. It's all about the trends; with these basics done, let's get to some more interesting tech. In the next chapter we'll start looking at geolocation and more.