The main role of any business is bringing value to its customers, employees, and stakeholders. Every group needs to own a unique value, for example, stakeholders are interested in revenue growth and meeting KPIs. On the other hand, customers are expecting high-quality services and products.
In order to drive value, businesses need managers and employees to make the right decisions. They require clean and accurate data that enables sound decision-making and allows them to generate value for everyone.
Modern businesses generate tremendous volumes of data. Some data is available in data warehouses, some in online Transaction processing (OLTP) system, and some in third-party marketing applications. Tableau is a powerful tool that allows us to explore and visualize all this data, but sometimes it isn't enough. In some cases, data should be clean and transformed before...