Book Image

Tableau 10 Complete Reference

By : Joshua N. Milligan, Tristan Guillevin
Book Image

Tableau 10 Complete Reference

By: Joshua N. Milligan, Tristan Guillevin

Overview of this book

Graphical presentation of data enables us to easily understand complex data sets. Tableau 10 Complete Reference provides easy-to-follow recipes with several use cases and real-world business scenarios to get you up and running with Tableau 10. This Learning Path begins with the history of data visualization and its importance in today's businesses. You'll also be introduced to Tableau - how to connect, clean, and analyze data in this visual analytics software. Then, you'll learn how to apply what you've learned by creating some simple calculations in Tableau and using Table Calculations to help drive greater analysis from your data. Next, you'll explore different advanced chart types in Tableau. These chart types require you to have some understanding of the Tableau interface and understand basic calculations. You’ll study in detail all dashboard techniques and best practices. A number of recipes specifically for geospatial visualization, analytics, and data preparation are also covered. Last but not least, you'll learn about the power of storytelling through the creation of interactive dashboards in Tableau. Through this Learning Path, you will gain confidence and competence to analyze and communicate data and insights more efficiently and effectively by creating compelling interactive charts, dashboards, and stories in Tableau. This Learning Path includes content from the following Packt products: • Learning Tableau 10 - Second Edition by Joshua N. Milligan • Getting Started with Tableau 2018.x by Tristan Guillevin
Table of Contents (20 chapters)
Title Page
About Packt
Contributors
Preface
8
Deeper Analysis - Trends, Clustering, Distributions, and Forecasting
Index

Chapter 7. Telling a Data Story with Dashboards

As you engage in data discovery and analysis, you will create numerous data visualizations. Each of these visualizations gives a snapshot of a story within the data. Each view into the data answers one, or maybe a couple of questions. At times, the discovery and analysis are enough to make a key decision and the cycle is complete. Many times, however, you will need to bring these visualizations together so that they communicate a comprehensive story to your intended audience.

Tableau allows you to bring together related data visualizations into a single dashboard. This dashboard could be a static view of various aspects of the data or a fully interactive environment, allowing users to dynamically filter, drill-down, and interact with the data visualizations.

This chapter will cover the following topics:

  • Dashboard objectives
  • Example - is least profitable always unprofitable?
  • Designing for different displays and devices
  • How actions work
  • Example - regional...