Deciding on a story to tell
In the previous section, we learned how to apply a business model to determine the relevant framework area(s) to cover. In this section, we will dive deeper into narrowing our focus down from a framework area of interest by creating a story statement. A story statement is a single sentence that encapsulates the story to be told and the context in which it is to be told. A story statement is created by making choices under the following story categories: Narrator Voice, Presentation Method, Audience, Framework Area, Action, and Results. The following screenshot shows a story statement guide with category options that will help you create a basic story statement to guide your story creation:
Figure 10.2 – Story statement guide
Typically, you are the story narrator, and the challenge is to craft a storyline so that it resonates with the audience. Another important consideration is the method of presentation—in-person live...