When it comes to creating games, a lot of developers wish to make some sort of money from their work. Not only do they want to create a unique experience that the player enjoys, but they also want to see some sort of reward for their work, most commonly in the form of revenue.

While simply selling a game can work, it isn't always the best way to go about the process of making money, especially on mobile. Most developers don't just want to give their games away for free as they have put hard work into the game; therefore, it has value. This is where advertising comes in. Placing advertisements in our games allows us to generate a small amount of revenue as the ads are displayed to players. The greater the number of people playing the game, the greater is the revenue generated. This way, a popular app or game can still see a decent return in revenue over time.

Analytics are essentially stats. They allow developers to see how their app is performing and how people are...