A campaign is the actualization of your marketing strategy; all the careful planning and ideation that go into marketing is brought to life with a campaign. Microsoft Dynamics CRM 2013 makes your marketing more effective by efficiently managing all your marketing efforts and providing a campaign framework for the execution of your strategy. In this chapter, we will deep dive into the process of planning, creating, and executing campaigns with Microsoft Dynamics CRM 2013.
We will cover the following subtopics in this chapter:
Quick campaigns
Marketing campaigns
Creating campaigns
Planning campaigns
Campaign activities
Target lists
Sales literature, products, and price lists
Executing campaigns
Campaign templates
Related campaigns
Tracking campaign costs