Book Image

Microsoft Dynamics CRM 2013 Marketing Automation

By : Alok Singh, Sandeep Chanda
Book Image

Microsoft Dynamics CRM 2013 Marketing Automation

By: Alok Singh, Sandeep Chanda

Overview of this book

<p>This practical guide offers you a clear business perspective of Microsoft Dynamics CRM 2013 and helps to make your marketing efforts more profitable. The book is organized into six chapters with the intent of helping you become an effective marketer. Beginning with an introduction to marketing concepts in Microsoft Dynamics CRM 2013, you will learn about marketing lead funnel and the concept of targeted and customer-centric marketing lists.</p> <p>You will be able to plan, create, and execute marketing campaigns in Microsoft Dynamics CRM 2013. You will then move on to capturing and managing the campaign responses to measure the campaign performance. You will use CRM analytics and dashboards to manage your marketing goals. Finally, you will learn to enhance the capabilities of your campaign using third-party tools. In short, you will be guided in every phase of your marketing efforts.</p>
Table of Contents (13 chapters)
Microsoft Dynamics CRM 2013 Marketing Automation
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

About the Reviewers

Guido Preite is a software engineer working with Microsoft Dynamics CRM since 2010. He has experience with implementing Dynamics CRM in several branches (packaging, luxury goods, ground engineering, and the automotive industry), and he is an active member of the Dynamics Community and Stack Overflow. He currently works for eCraft Oy Ab, a Finnish Microsoft Gold Certified Partner focused on ERP and CRM solutions. He has a technical blog at http://www.crmanswers.net.

Dave Corun is an architect with over 17 years of experience in software development and architecture. He's an active MCT and a frequent technical reviewer for Manning Publications. He has also authored .NET curriculums, delivered boot camps for .NET and CCNA, and mentored developers. He resides in Baltimore, Maryland. When not developing cool solutions for Microsoft at Avanade, he is a prolific musician.

Varun Kumar Lagishetty has been a senior consultant at Neudesic since 2010, working on Microsoft Dynamics CRM implementation for clients across various domains. He has over six years of experience working on Microsoft technologies such as ASP.NET and MSBI.

Ahmad Saad Masroor has over nine years of experience in the software development and IT industry, and is currently working at the Microsoft Inner Circle Partner as a CRM project manager. Prior to working with Microsoft, he was with companies such as HCL, PwC Advisory, Microsoft India Private Limited, and Bin Zayed Group, Dubai.

His mission is to offer a unique blend of industry specialization, project management, and technical- and customer-support skills to ensure his work supports the strategic objectives of his clients. He is committed to providing clients with highly valued business solutions. He has exclusively been developing and implementing solutions for Microsoft Dynamics CRM. He has implemented contact center projects successfully for India's prestigious Aadhaar project (Unique Identification Development Authority of India).

Ahmad's effective interpersonal and communicational skills, ability to perform well under pressure, and excellent analytical skills, along with the ability to conceptualize and implement creative solutions to business challenges has brought him to be recognized among the best of clients. He has been an avid blogger and freelance writer for three years now. He reviewed the book Customer Success with Microsoft Dynamics Sure Step, Packt Publishing. This edition in particular talks about his analysis and interpretation of customer psychology and expectations from the solutions. Everyone who works with him says that he is an energetic leader and effective communicator, who is always business focused and works productively with clients and all levels of management. His passion for CRM makes him unique and inspires him to take challenges to reach goals successfully with excellence in execution. He has also worked closely with social organizations to streamline processes and strengthen their existence. He holds a B.Tech. degree, specializing in Information Technology. He is also an avid blogger and an ardent fan of Pink Floyd. You can find him at in.linkedin.com/pub/ahmad-saad/18/88b/123.