In this chapter, we have seen how Microsoft Dynamics CRM 2013 provides rich features for data analysis and visualization, along with a large set of out-of-the-box views, charts, reports, and dashboards, which provide a great starting point for the marketers. Using these tools, they can begin to identify hidden patterns in data and start to analyze the performance of their marketing activities. The data analysis and patterns provide continuous feedback to the marketers so that they can constantly improve their programs. The goal management feature provides a transparent system based on metrics to measure the performance of the marketing teams and calculate the direct impact on revenue, which brings in accountability to the money spent in marketing by the organization. In the next chapter, we will see how we can use additional third-party marketing tools to enhance the marketing automation features of Microsoft Dynamics CRM 2013.
Microsoft Dynamics CRM 2013 Marketing Automation
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Microsoft Dynamics CRM 2013 Marketing Automation
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Overview of this book
<p>This practical guide offers you a clear business perspective of Microsoft Dynamics CRM 2013 and helps to make your marketing efforts more profitable. The book is organized into six chapters with the intent of helping you become an effective marketer. Beginning with an introduction to marketing concepts in Microsoft Dynamics CRM 2013, you will learn about marketing lead funnel and the concept of targeted and customer-centric marketing lists.</p>
<p>You will be able to plan, create, and execute marketing campaigns in Microsoft Dynamics CRM 2013. You will then move on to capturing and managing the campaign responses to measure the campaign performance. You will use CRM analytics and dashboards to manage your marketing goals. Finally, you will learn to enhance the capabilities of your campaign using third-party tools. In short, you will be guided in every phase of your marketing efforts.</p>
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Table of Contents (13 chapters)
Microsoft Dynamics CRM 2013 Marketing Automation
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Getting Started with CRM Marketing
Segmentation with Marketing Lists
Marketing Campaigns
Campaign Response and Performance
Marketing Metrics, Analysis, and Goals
Enhance CRM Marketing with Marketplace Solutions
Index
Customer Reviews