Out-of-the-box marketing capabilities are quite robust in Microsoft Dynamics CRM 2013 and will be enhanced further in the forthcoming version. That said, there are suitable extensions available in the market today that can extend Microsoft Dynamics CRM into providing marketing automation capabilities such as social listening qualified with leads and opportunities. These features are generally not realized by default in Microsoft Dynamics CRM 2013. Most of these tools integrate seamlessly with Microsoft Dynamics CRM and provide extensive features to build marketing templates, track users on your websites, and provide rich analytics to measure the outcome of your marketing events. In this chapter, we will explore two such Microsoft Dynamics CRM marketplace tools, named ClickDimensions and CoreMotives that provide robust e-mail marketing, web intelligence, and integrated social profiling features.

The following topics will be covered...