Book Image

Microsoft Dynamics CRM 2016 Customization - Second Edition

By : Nicolae Tarla
Book Image

Microsoft Dynamics CRM 2016 Customization - Second Edition

By: Nicolae Tarla

Overview of this book

Microsoft Dynamics CRM is a Microsoft solution to satisfy the various needs of customer relationship management and is already equipped to be flexible to meet the needs of businesses. With Microsoft Dynamics CRM 2016, many new features were added for social, marketing, sales, and integration with other tools. These features add many dimensions to customization. This book will not only showcase how CRM can be customized, but will also be your guide on how the latest advancements in Dynamics CRM 2016 can be used to benefit your business. You will learn how to enhance the functionality of Microsoft Dynamics CRM 2016 and use it to serve different businesses of various scales. You will see how to get ready to customize CRM and then quickly move on to grasp the CRM app structure, which will help you customize Dynamics CRM better. You will find out how to customize CRM for sales, service, marketing, and social. We’ll also show you how CRM 2016 can be seamlessly embedded into various productivity tools, and how to customize CRM for machine learning and contextual guidance. Finally, we’ll also cover the latest advancements in CRM’s mobile capabilities and its complete offline support so you can better customize it.
Table of Contents (13 chapters)
Microsoft Dynamics CRM 2016 Customization Second Edition
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Preface

Microsoft Dynamics CRM 2016 Customization covers the structure and configuration and customization options available to a Dynamics CRM power user. The book takes the reader on a journey through the basics of the platform, then delves into the customization options available and finishes with a high level overview of various administrative options.

What this book covers

Chapter 1, Getting Started, walks you through an introduction of the platform, and guides you through setting up the trial environment used through the book. No prior knowledge of Dynamics CRM or other skills is assumed. Upon completion of this chapter, the reader will have a free trial sandbox environment valid for 30 days, as well as the client-side configuration for certain scenarios.

Chapter 2, The Dynamics CRM Application Structure, delves into the Dynamics CRM application's structure and describes the standard modules, the elements available for customization, and their relationships to each module, as well as the available options to extend the platform further. In this chapter, you will understand how to manage the existing application structure, how to extend and/or modify the modules, and how to update the navigation accordingly.

Chapter 3, Dynamics CRM Customization, builds on the knowledge gained in the previous chapter, and goes one step further by showing the reader how to work with entities within the existing modules, how to customize and extend these entities, and how to create logical relationships between them. In addition, this chapter will loop back and reference the previous chapter by describing how these new customizations fit within the application modules, and how they can live across various modules. This chapter will also analyze the various document storage options, and the impact of choosing one model versus another.

Chapter 4, Building Better Business Functionality, takes you into the meat of the application by looking at how business affects the behavior of the platform. The reader will look at how to enforce the business rules on the platform, and how to create customizations that will guide and correct the user, thus making sure the platform works with the user. Specific features and enhancements of the platform make it easy for businesses to map their current processes on this platform. Integration with the Microsoft Office suite of products makes Dynamics CRM an even stronger platform, giving users the ability to experience a familiar interface.

Chapter 5, Dynamics CRM – Additional Features, gives you a glimpse inside and outside the platform by diving first into the internal aspects of the platform that have received great enhancements over the last few versions of the product, and then tapping into external data from the market, as well as customers and prospects. You will get an introduction to some of the new features introduced into Dynamics CRM, and you will also get some pointers for the integration with platforms around social and marketing, as well as an overview of analytics options available with the platform and the complementary products.

Chapter 6, Dynamics CRM Administration, guides you through generic administration options available on the platform. While this is by no means an exhaustive guide to the application of administration, this chapter aims to give you enough knowledge about the administration options to provide a base of knowledge. In addition, references to Microsoft documentation will point the readers to available sources to enhance their knowledge.

What you need for this book

Following the instructions provided in Chapter 1, Getting Started, you will be able to create a 30-day trial of Dynamics CRM Online. This environment can be used to experiment with the configurations described in this book.

In addition, Microsoft Office Outlook can be used to integrate with this environment. Chapter 1, Getting Started, also described how to configure this integration.

No other software or hardware is required.

Who this book is for

This book is the basic guide for both new and seasoned Microsoft Dynamics CRM end users. It takes a gradual approach to presenting the platform, starting with the basic structure, looking at customization options, and ending with basic administration concepts.

A new user will be slowly guided through the basic concepts of the platform, the structure, and the customization options, so that he/she can become a power user.

An advanced user will find coverage of certain platform aspects that he/she has not yet worked with, or will find specific gems about the differences between versions of the platform, and new features introduced with the latest version.

A power user will find details and concepts that will help him/her become better, faster, more efficient, and proficient at customizing the platform. In addition, he/she will get an overview of the platform administration's options, helping to close the communication gap between users and administrators.

This book takes a no-code approach to basic configuration and customization concepts, and is aimed at non-developers. It is intended as a guide for someone evaluating the platform features, starting new on the platform, or as reference material during the platform's life.

Due to the relatively small book size, this is by no means a comprehensive encyclopedia, but rather a reference guide to be used to quickly and efficiently ramp up on Dynamics CRM's basic concepts.

Conventions

In this book, you will find a number of text styles that distinguish between different kinds of information. Here are some examples of these styles and an explanation of their meaning.

Code words in text, database table names, folder names, filenames, file extensions, pathnames, dummy URLs, user input, and Twitter handles are shown as follows: "OrganizationName is the name you have selected for your online organization."

New terms and important words are shown in bold. Words that you see on the screen, for example, in menus or dialog boxes, appear in the text like this: "A user with necessary permission can navigate to Settings | Dynamics Marketplace."

Note

Warnings or important notes appear in a box like this.

Tip

Tips and tricks appear like this.

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