Book Image

Salesforce for Beginners

By : Sharif Shaalan
Book Image

Salesforce for Beginners

By: Sharif Shaalan

Overview of this book

Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
Table of Contents (23 chapters)
Section 1: Salesforce for Sales, Marketing, and Customer Relationship Management
Section 2: Salesforce Administration
Section 3: Automating Business Processes Using Salesforce

An Overview of Sharing and Visibility

Sharing and visibility are the cornerstones of data security in Salesforce. In the context of a business, the first decision that an organization makes is whether to have an open policy, which means all the users can see all the records. Depending on the nature of the business, this is not always possible and some records and/or fields need to be secure and only visible to certain people. If this is the case, the system needs to be set to completely private from the start; then, access is granted using several layers of administration features.

In this chapter, we will cover the following sharing and visibility security features in detail:

  • Using organization-wide defaults
  • Understanding the role hierarchy and its use
  • What sharing rules are and how they are used
  • What team access is and how it is used
  • What profiles are and how they are used...