Book Image

Salesforce for Beginners

By : Sharif Shaalan
Book Image

Salesforce for Beginners

By: Sharif Shaalan

Overview of this book

Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
Table of Contents (23 chapters)
Section 1: Salesforce for Sales, Marketing, and Customer Relationship Management
Section 2: Salesforce Administration
Section 3: Automating Business Processes Using Salesforce

Using third-party apps with campaigns

So far, we have seen how campaigns work. In our example, the marketing rep chooses leads and contacts and adds them to the webinar campaign. These campaign members default to a status of Sent and when they sign up for a webinar, the status updates to Responded. How does this status change happen? Without a third-party app, it would need to be updated manually.

In the following screenshot, we can see the campaign members that we added:

Notice that the status is set to Sent by default. There are many third-party apps available for campaigns such as webinars, events, conferences, or any other campaign use cases. Without using a third-party app, in our example, whenever a lead or contact signs up for the webinar, you would need to go into the system and update the status manually. This can be very time-consuming.

To find an appropriate third...