Book Image

Salesforce for Beginners

By : Sharif Shaalan
Book Image

Salesforce for Beginners

By: Sharif Shaalan

Overview of this book

Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
Table of Contents (23 chapters)
1
Section 1: Salesforce for Sales, Marketing, and Customer Relationship Management
10
Section 2: Salesforce Administration
16
Section 3: Automating Business Processes Using Salesforce

Process Builder best practice

It is important to note that the best practice when working with Process Builder is to build only one process per object. Let's suppose that, in the future, we get another requirement to add automation to the Opportunity object, so instead of creating a new process, we would come back to the process we built in the preceding sections and update it. We would do this by creating a new version of our process and activating it. Let's see how this is done:

  1. In the following screenshot, I navigated back to the active process we previously built:
  1. As you can see, instead of clicking on Deactivate, which would deactivate the current process, I clicked on Clone (1), which brought me to the following screen:
  1. Then, I set Save Clone as... to Version of current process (1) and clicked Save (2). What this did is give me a new editable version of...