Book Image

Salesforce for Beginners

By : Sharif Shaalan
Book Image

Salesforce for Beginners

By: Sharif Shaalan

Overview of this book

Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
Table of Contents (23 chapters)
1
Section 1: Salesforce for Sales, Marketing, and Customer Relationship Management
10
Section 2: Salesforce Administration
16
Section 3: Automating Business Processes Using Salesforce

Chapter 4

  1. What are some use cases for the types of Accounts an organization may want to keep track of in Salesforce?
  • Customers, partners, and vendors.
  1. Why would you want to create Contacts related to Accounts you are doing business with?
  • These are the people you will be contacting and speaking with in the organization.
  1. What is a use case for creating a relationship from a Contact to an Account that the Contact does not directly work for?
  • This can be an influencer in the organization, such as a board member.
  1. What do you do to enable the relationships feature?
  • You will need to enable Contacts to Multiple Accounts.
  1. How do you remove a relationship?
  • Click on Remove Relationship in the related contacts list.