Steven Jeffes has had a successful career generating over $450MM in sales and orchestrating the turnaround ($100MM+) of several Fortune 200 companies. He has nearly 100 career awards and accolades and is an architect of one of the most successful innovation programs is US history at GE. He is considered a thought leader/expert in an array of corporate disciplines such as Customer Relationship Management (CRM) and Customer Service Strategy; social media and Social Relationship Management (SRM); marketing and sales and world-class process design; brand and product management, public relations, and communications; engineering, IT, technology development and deployment, and innovation programs; and organizational design/optimization and change management.

Steven has worked for world's leading companies such as Accenture, IBM Global Services, General Electric, and Lockheed-Martin and has provided CXO-level advisory consulting services to companies such as Macy's, American Express, Intuit, Verizon, Vanguard, Pfizer, Johnson & Johnson, Citibank, JC Penney, Dell, Sony, and many others. His entire bio can be found at http://www.stevenjeffes.com/.

Steven is the author of the bestselling book Appearance Is Everything, SterlingHouse Publisher, which can be found on Amazon (http://www.amazon.com/Steve-Jeffes/e/B001K8FMLS). He is also the author of the syndicated blog on CRM, marketing, innovation, social media, and change management followed by 168,000 people worldwide (http://stevenjeffes.wordpress.com/). Steven can be reached on e-mail at <[email protected]>.

Praveen Makam is based out of Bangalore, India, and has been working in the Salesforce CRM domain since 2011. He is currently working with CSC Consulting India and was working with Accenture Consulting until 2013. He can be reached on Twitter @praveenmakam.

Francisco Esteban Fálder Rodríguez is currently working as a technical account manager for the biggest partner of Salesforce.com in Europe. His background as a Telecommunication Engineer makes him a versatile asset to get involved in any kind of Salesforce project. He previously worked in Salesforce.com technical support.

Sakthivel Thandavarayan is based in Tamil Nadu, India. He has more than 4 years of IT experience and has been building solutions with Salesforce CRM since 2009 for companies of all sizes and across a variety of industries. He is very passionate about the Salesforce.com platform and currently works as senior Salesforce consultant for a reputed US-based company.

He is a Salesforce.com Certified Administrator (ADM 201) along with his regular contribution to the Salesforce customer community/developer forum. He moderates the Salesforce Google+ community at https://plus.google.com/communities/112913878984525867679.

Before contributing to this book as a reviewer, he worked as a technical reviewer for the book Salesforce CRM: The Definitive Admin Handbook Second Edition, Packt Publishing. You can mail him at <[email protected]>.

Jitendra Zaa is a Force.com developer and owner of the well-known Salesforce.com blog http://blog.shivasoft.in/. He has extensively worked on many areas of Force.com, such as integration, data loading, AppExchange, and application development. He is a Java and Salesforce.com certified advanced developer, administrator, and consultant.

Jitendra has more than 7 years of experience in software development using Salesforce, Java, Node.js, AngularJS, PHP, ORMB, J2ME, and ASP.NET technologies. He graduated from RTM Nagpur University and is currently working with Cognizant Technology Solutions in the USA.

Apart from this book, Jitendra was also the reviewer on Visualforce Development Cookbook, and wrote a blog on Developing Applications with Salesforce Chatter, both by Packt Publishing. His Twitter handle is @ilovenagpur.