Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Chapter 2. Settings and Configurations

If you've ever used Magento in the past to operate an online store, you'll find that the backend of Magento 2 has changed considerably. The developers at Magento basically started from scratch in redesigning the administrative portal.

The user interface (UI) of the backend is much cleaner, more readable, and more logical. It was created on top of a responsive framework so that you can manage your store using anything from a tablet to a desktop computer, and the UI adjusts accordingly. The backend still won't work on a smartphone, as managing a Magento store on a phone would be incredibly difficult. The UI designers also improved grids—the table—style listing of products, customers, and so on—which makes it much easier to get your work done.

But more than just a pretty face, the Magento backend is your store's "back office." It is the place where you control how your store will operate, as well as what it will sell. Any retail business has certain business...