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Learning Magento 2 Administration

Learning Magento 2 Administration

By : Bret Williams, Williams
4.7 (6)
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Learning Magento 2 Administration

Learning Magento 2 Administration

4.7 (6)
By: Bret Williams, Williams
Buy this Book

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (11 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
Lock Free Chapter
1
1. Introducing Magento 2
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1. Introducing Magento 2
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A store owner's primer
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What's new in Magento 2
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Using Magento for e-commerce
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What you need to succeed with Magento
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Summary
2
2. Settings and Configurations
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2. Settings and Configurations
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Introducing the Magento 2 backend
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Key system configurations
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Summary
3
3. Catalogs and Stores
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3. Catalogs and Stores
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The Global-Website-Store methodology
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Creating categories
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Creating Website and Store entities
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Configuring Store information
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Accommodating multiple languages
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Configuring multiple currencies
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Summary
4
4. Preparing to Sell
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4. Preparing to Sell
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Understanding the checkout and payment process
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Payment methods
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Shipping methods
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Customer groups
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Managing taxes
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Managing orders
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Summary
5
5. Products
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5. Products
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Product types
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Product attributes
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Creating products
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Managing inventory
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Pricing tools
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Autosettings
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Other product selling opportunities
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Summary
6
6. Themes
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6. Themes
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Theme hierarchy
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Assigning themes
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Adding branding elements
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Third-party themes
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Summary
7
7. Content and SEO
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7. Content and SEO
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Managing CMS pages
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Using blocks and widgets
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SEO meta fields
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The SEO checklist
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Summary
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8. Promotions and Communication
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8. Promotions and Communication
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Store promotions
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Newsletter subscriptions
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Transactional e-mails
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Summary
9
9. Security and Administration
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9. Security and Administration
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Using SSL encryption
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Securing your server
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Configuring user permissions
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Magento indexing
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Optimizing your store
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Summary
10
10. Startup Checklist
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10. Startup Checklist
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Setting up product catalogs
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System configuration tasks
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Finalizing products
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Adding content
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Editing communications
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Securing your store
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Summary

Adding branding elements

Your developer or designer may incorporate your logo and other branding elements into your design. However, if you're using a purchased theme—or one of the default Magento themes—you may want to add these items yourself.

In this section, we will review some of the ways in which you can affect the visual presentation of your store.

Adding your site logo

Using the Luma theme as an example, we will change the default Luma logo to the one we created for Acme Sportswear.

The size you need for your logo is determined by your theme. Some themes constrain the logo size when displayed. For the ideal logo purposes, you should consider the following:

  • Size your logo as close to the size of which it will appear on your site. If you upload a huge file, it may be reduced in dimensions for appearance, but your customers will still be downloading a very large file, which can degrade their experience.

  • PNG files work best for graphics, yielding sharp, defined edges and a full color palette...

Visually different images
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Programming languages
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Learning Magento 2 Administration
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