Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Adding branding elements

Your developer or designer may incorporate your logo and other branding elements into your design. However, if you're using a purchased theme—or one of the default Magento themes—you may want to add these items yourself.

In this section, we will review some of the ways in which you can affect the visual presentation of your store.

Adding your site logo

Using the Luma theme as an example, we will change the default Luma logo to the one we created for Acme Sportswear.

The size you need for your logo is determined by your theme. Some themes constrain the logo size when displayed. For the ideal logo purposes, you should consider the following:

  • Size your logo as close to the size of which it will appear on your site. If you upload a huge file, it may be reduced in dimensions for appearance, but your customers will still be downloading a very large file, which can degrade their experience.

  • PNG files work best for graphics, yielding sharp, defined edges and a full color palette...