Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Third-party themes

Many modern themes built for Magento by some of the more ingenious theme developers add configuration panels to your Magento store backend. These configurations allow you more choices in terms of fonts, colors, and layout.

If you've ever shopped for a Magento theme, you must have found many that have great-looking demos. Some are even specific to different verticals, such as apparel, furniture, or electronics.

Based on our experience, it's best to find a theme that is not specific to a particular product type but rather provides you with a solid foundation to create your own brand design. When analyzing theme possibilities, look for themes:

  • With the kind of customizations you need

  • That support Magento best practices for theme design, honoring Magento's fallback methodology

  • That allow customization for different devices, such as desktops, tablets, and mobiles

  • That provide support and regular updates to address any bugs