Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Chapter 3. Catalogs and Stores

As we'll explore in this chapter, one of the most powerful features of Magento is demonstrated by the versatility and flexibility of creating a true multi-store environment. Very few e-commerce platforms provide this level of complexity. But what does this mean for you as a store owner?

While you may be just starting out with one online store, chances are that as you grow, you may want to:

  • Create additional niche stores

  • Sell in multiple languages to a global customer base

  • Provide separate storefronts for different users, such as VIP or wholesale customers

While you could create multiple stores on other platforms, Magento uniquely provides the ability to create and manage several web stores within a single backend interface. Each store can appear independent to consumers, but with one login, you-and your staff-can access products, customers, orders, and content across all or any store.

In this chapter, we'll:

  • Set up catalogs and categories for group products 

  • Set up...