We can't compliment Magento enough for building a great mechanism to manage multiple Website and Store entities within a single installation. This one feature alone can truly make your store ownership experience more powerful and more enjoyable.
You also have the power to create multiple language sites and give customers the convenience of purchasing in currencies they find more familiar. With Magento, you can truly build a global online e-commerce machine.
In Chapter 4, Preparing to Sell we will continue the process of configuring our stores for business by covering items related to the financial and shipping aspects of your store.
Indeed, setting up an online store for profitable selling is complex. However, it is also rewarding once your Magento is configured to find that everything is humming along and customers are cheerfully buying your products or services.