Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
Credits
About the Authors
About the Reviewer
www.PacktPub.com
Preface

Summary


We can't compliment Magento enough for building a great mechanism to manage multiple Website and Store entities within a single installation. This one feature alone can truly make your store ownership experience more powerful and more enjoyable.

You also have the power to create multiple language sites and give customers the convenience of purchasing in currencies they find more familiar. With Magento, you can truly build a global online e-commerce machine.

In Chapter 4, Preparing to Sell we will continue the process of configuring our stores for business by covering items related to the financial and shipping aspects of your store.

Indeed, setting up an online store for profitable selling is complex. However, it is also rewarding once your Magento is configured to find that everything is humming along and customers are cheerfully buying your products or services.