Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Chapter 4. Preparing to Sell

So far, you've come a long way toward opening and operating a viable online store; however, e-commerce doesn't work unless customers actually purchase a product or service. In order to make that happen on your Magento store, you need to take payments, provide shipping solutions, collect any required taxes, and, of course, process orders.

In this chapter, we're going to:

  • Understand the checkout and payment process

  • Discuss various payment methods you can offer your customers

  • Configure table rate shipping and review other shipping options

  • Explore the use of Customer Groups

  • Learn how to create and manage tax rates and rules

  • Explain how to manage the order process

It's extremely important that you take care to understand and manage these aspects of your online business, as this involves money - the customer's and yours. No matter how great your products or your pricing, if customers cannot purchase easily, understand your shipping and delivery, or feel in the least hesitant...