Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
Credits
About the Authors
About the Reviewer
www.PacktPub.com
Preface

Chapter 5. Products

E-commerce is all about selling something. Whether it's t-shirts or car parts, consulting services or software, you're in the business of e-commerce to sell. If you look at the products you wish to sell, you may realize that you have several different types of products, too. Some may be simple, single products, such as a book, while others may be more complex, such as a shoe that comes in different sizes and colors.

Magento 2 gives you the power and capability to sell just about any type of product due to the incredible tools that it provides. We really haven't found another platform that is nearly as robust when it comes to supporting many different types of products so well.

In this chapter, we will:

  • Learn about the different product types supported by Magento

  • Dive into creating new products and attributes

  • Discuss inventory management and configurations to meet your needs

  • Explore pricing tools

  • Discover additional product selling opportunities using cross-sells, upsells, and...