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  • Book Overview & Buying Learning Magento 2 Administration
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Learning Magento 2 Administration

Learning Magento 2 Administration

By : Bret Williams, Williams
4.7 (6)
Buy this Book
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Learning Magento 2 Administration

Learning Magento 2 Administration

4.7 (6)
By: Bret Williams, Williams
Buy this Book

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (11 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
Lock Free Chapter
1
1. Introducing Magento 2
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1. Introducing Magento 2
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A store owner's primer
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What's new in Magento 2
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Using Magento for e-commerce
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What you need to succeed with Magento
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Summary
2
2. Settings and Configurations
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2. Settings and Configurations
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Introducing the Magento 2 backend
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Key system configurations
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Summary
3
3. Catalogs and Stores
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3. Catalogs and Stores
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The Global-Website-Store methodology
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Creating categories
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Creating Website and Store entities
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Configuring Store information
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Accommodating multiple languages
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Configuring multiple currencies
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Summary
4
4. Preparing to Sell
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4. Preparing to Sell
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Understanding the checkout and payment process
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Payment methods
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Shipping methods
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Customer groups
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Managing taxes
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Managing orders
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Summary
5
5. Products
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5. Products
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Product types
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Product attributes
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Creating products
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Managing inventory
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Pricing tools
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Autosettings
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Other product selling opportunities
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Summary
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6. Themes
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6. Themes
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Theme hierarchy
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Assigning themes
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Adding branding elements
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Third-party themes
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Summary
7
7. Content and SEO
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7. Content and SEO
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Managing CMS pages
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Using blocks and widgets
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SEO meta fields
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The SEO checklist
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Summary
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8. Promotions and Communication
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8. Promotions and Communication
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Store promotions
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Newsletter subscriptions
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Transactional e-mails
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Summary
9
9. Security and Administration
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9. Security and Administration
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Using SSL encryption
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Securing your server
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Configuring user permissions
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Magento indexing
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Optimizing your store
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Summary
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10. Startup Checklist
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10. Startup Checklist
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Setting up product catalogs
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System configuration tasks
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Finalizing products
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Adding content
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Editing communications
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Securing your store
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Summary

Chapter 5. Products

E-commerce is all about selling something. Whether it's t-shirts or car parts, consulting services or software, you're in the business of e-commerce to sell. If you look at the products you wish to sell, you may realize that you have several different types of products, too. Some may be simple, single products, such as a book, while others may be more complex, such as a shoe that comes in different sizes and colors.

Magento 2 gives you the power and capability to sell just about any type of product due to the incredible tools that it provides. We really haven't found another platform that is nearly as robust when it comes to supporting many different types of products so well.

In this chapter, we will:

  • Learn about the different product types supported by Magento
  • Dive into creating new products and attributes
  • Discuss inventory management and configurations to meet your needs
  • Explore pricing tools
  • Discover additional product selling opportunities using...
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Tech Concepts
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Programming languages
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Learning Magento 2 Administration
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