Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Chapter 6. Themes

The look and feel of your e-commerce store reflects your brand and how you wish to communicate your offerings to your customers. Your product images and description, the words in your content, and your category presentations combine with the framework of a theme to create the final display for your site visitors.

While your developer has installed your theme (or themes), you, as the store operator, have the opportunity to specify which theme goes with each of your stores as well as control over special features that add value to how you present your store.

In this chapter, we will cover the following topics:

  • Theme hierarchy

  • Assigning themes to your store(s)

  • Adding branding elements to your store

It's important to note that considerable design modifications are best handled by your Magento developer as today's store layouts require a significant knowledge of HTML, CSS, responsive layout, and the Magento platform architecture. However, Magento 2 has greatly improved its base theme...