Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Chapter 7. Content and SEO

Optimizing the presentation of products to your online customers is undoubtedly a very important key to your e-tailing success. Your branded theme design is certain to communicate your value proposition. However, it's not yet time to rest. There are still some important core features for which we need to invest time and creativity.

The nonproduct content of your site can often be as important as the products you sell. Customers need to understand your business, your policies, and how to purchase.

Also, if you want customers to find your online store in the first place, you need to get your store noticed by the search engines. Your search engine listings need to also be inspiring to shoppers so that they will click through to your store. Search engine optimization (SEO) will be one of your ongoing tasks, but it is one that can pay huge dividends if properly managed.

In this chapter, we will:

  • Discuss how to manage the static content pages of your site

  • Discover the use...