Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Chapter 8. Promotions and Communication

If you've been working on your Magento website while going through this book, you've accomplished quite a lot! In fact, you may already have launched your new store as you have it configured, designed, populated with products, and fleshed out with static content.

However, if you've ever been in retail before, you know that successful selling is more than offering products. As with most business endeavors, the more you put into your online selling efforts, the more you'll get back.

In this chapter, we want to:

  • Create store promotions and discounts

  • Manage newsletter subscriptions

  • Edit transactional e-mails

These are all tools that can help stimulate sales and increase return visits from your customers.