Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.

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Learning Magento 2 Administration
Cyndi Williams
May, 2016 | 300 pages
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Table of Contents (16 chapters)
Learning Magento 2 Administration
Learning Magento 2 Administration
Credits
Credits
About the Authors
About the Authors
About the Reviewer
About the Reviewer
www.PacktPub.com
www.PacktPub.com
Preface
Preface
Free Chapter
1
Introducing Magento 2
Introducing Magento 2
A store owner's primer
What's new in Magento 2
Using Magento for e-commerce
What you need to succeed with Magento
Summary
2
Settings and Configurations
Settings and Configurations
Introducing the Magento 2 backend
Key system configurations
Summary
3
Catalogs and Stores
Catalogs and Stores
The Global-Website-Store methodology
Creating categories
Creating Website and Store entities
Configuring Store information
Accommodating multiple languages
Configuring multiple currencies
Summary
4
Preparing to Sell
Preparing to Sell
Understanding the checkout and payment process
Payment methods
Shipping methods
Customer groups
Managing taxes
Managing orders
Summary
5
Products
Products
Product types
Product attributes
Creating products
Managing inventory
Pricing tools
Autosettings
Other product selling opportunities
Summary
6
Themes
Themes
Theme hierarchy
Assigning themes
Adding branding elements
Third-party themes
Summary
7
Content and SEO
Content and SEO
Managing CMS pages
Using blocks and widgets
SEO meta fields
The SEO checklist
Summary
8
Promotions and Communication
Promotions and Communication
Store promotions
Newsletter subscriptions
Transactional e-mails
Summary
9
Security and Administration
Security and Administration
Using SSL encryption
Securing your server
Configuring user permissions
Magento indexing
Optimizing your store
Summary
10
Startup Checklist
Startup Checklist
Setting up product catalogs
System configuration tasks
Finalizing products
Adding content
Editing communications
Securing your store
Summary

About the Authors

Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties, as well as several Internet “firsts.” Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento and is co-author of the Mastering Magento 2 Second Edition, both Packt Publishing titles. His company also owns MageDaily.com, a Magento news and reviews blog, and MageRevolution.com, selling Magento enhancements.

Cyndi Williams has worked alongside Bret Williams—her husband of 35 years—building and managing e-commerce solutions, including their own successful online business, which they established in 2005, and later sold in 2009. As President of novusweb, llc, which is based in Austin, Texas, Cyndi focuses on managing online operations for select clients. Cyndi is an expert in operating Magento-based stores, as well as fulfillment, advertising, and social media management.

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