Book Image

Mastering WooCommerce 4

By : Patrick Rauland
Book Image

Mastering WooCommerce 4

By: Patrick Rauland

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.
Table of Contents (15 chapters)

Preface

WooCommerce is one of the most popular e-commerce platforms in the world. There are over 1,000,000 stores running WooCommerce for a huge variety of reasons. Some store owners like the thousands of themes they have access to, some like that they can build on top of their existing WordPress sites, and others really like the open source customizable angle and knowing that they can always read and customize the code any way they want. If you decide to build a store on WooCommerce, be prepared for an almost overwhelming amount of choice. Because it's so popular, you'll always have a lot of options in front of you.

Mastering WooCommerce 4 takes you from having absolutely nothing to having a fully functioning store. As the title of the book implies, we will go deep into WooCommerce and show you the basic options as well as some of the more advanced customizations. We'll do so in an orderly way, starting from the very beginning by setting up a test WordPress site and covering fundamental topics that we'll revisit throughout the rest of the book. Each chapter that follows will expand on the basics, allowing for a gentle progression curve that will allow almost any user to follow along. Each chapter will cover a new section of WooCommerce and thus can be seen as an independent unit, letting you tackle it separately from the others if you are already proficient in the other topics.

We'll first introduce you to the basics of WooCommerce and WordPress, which will help you develop and debug any issue. You will then learn how to create a simple product and optimize it for SEO. We will then look at shipping, taxes, and payment. After that, we will look into integrating with third-party services for fulfillment and reporting. Furthermore, we will also dive into Point of Sale (POS) systems that let you sell in person. We will then end the book by creating a very basic custom plugin that you can use for any customizations you wish to make.