Book Image

Drupal 6 Search Engine Optimization

By : Ben Finklea
Book Image

Drupal 6 Search Engine Optimization

By: Ben Finklea

Overview of this book

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites. This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory ñ it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable. With this book and basic Drupal 6 knowledge ñ how to log in, create content, and install modules ñ you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.
Table of Contents (19 chapters)
Drupal 6 Search Engine Optimization
Credits
About the Author
Acknowledgement
About the Reviewers
Preface
Drupal SEO Case Study for Acquia Product Launch

Acknowledgement

I would like to thank the Drupal community for making Drupal the best development platform on the planet for SEO. I stood on the shoulders of giants.

Specifically, I would like to thank the following:

Dries Buytaert: Drupal's founder, fearless guide, and voice in the wilderness.

Jeff Robbins and the rest of the Lullabot crew for the Lullabot Podcast & videos.

Angie Byron for your awesome tutorials and for being there, unasked, when I needed help

Bryan House and Robert Douglas, at Acquia, for your guidance.

And to the following SEO-related Drupal module creators, maintainers, and contributors—This book just isn't possible without your commitment to Drupal. In no particular order:

Kris Vanderwater and Jakub Suchy, who helped me write the new and improved Drupal SEO Checklist module.

Mike Carter: Google Analytics module.

Alexander Hass: Google Analytics module.

Zohar Stolar: Top Searches module.

Nicolas Thompson: Page Title and Global Redirect modules.

John Albin: Page Title module.

Jeff Eaton: Token module.

Greg Knaddison: Token and PathAuto modules.

Mike Ryan: Token and PathAuto modules.

Frederik 'Freso' S. Olesen: PathAuto module.

Dave Reid: Path Redirect, XML Sitemap 2.x, Google News sitemap, and Mollom modules (and for that time you helped me get to my plane on time at the Denver airport).

Robrecht Jacques: Meta tags module.

Alberto Paderno: Meta tags module.

Matthew Loar: XML Sitemap module.

Kiam LaLuno: XML Sitemap module.

Moshe Weitzman: Syndication module (and many more).

Eric Schaefer: Scheduler module.

Arto Bendiken: RDF module.

Frank Febbraro: Open Calais module.

Edward Z. Yang: HTML Purifier module.

Nick Schoonens: Google Optimizer module.

Adam Boyse: Google News sitemap module.

David K Norman: URL list module.

Nic Ivy: Site map module.

Fredrik Jonsson: Site map module, and

The unnamed module developer—you know who you are.

I would also like to thank the following:

My family: Beverly—my beautiful wife—who sacrificed so much of herself so I could create this book. In the time I wrote this book, she worked a full-time teaching job in the Genetics department at UT Austin, moved our family into a new home, prepared our old house for sale, sold it, got the kids into new schools, set up our church with a new financial system, prepared meals for people in need, loved on our kids while I was gone, and changed far more than her fair share of dirty diapers. Moreover, she helped, encouraged, and loved me which is more than all of the rest of it combined. Writing this book fulfills a lifelong dream but you are still the best thing that ever happened to me.

My sons, Andrew and John, who always welcome me home with such enthusiasm and affection.

Erik Wagner, Andrew Cao, Josh Ward, Luke Stenis, and the rest of the Volacci team whose dedication to our clients is second to none. Kudos!

Matt Cutts, John Mueller, and others at Google, who have helped me all along the way. You have been surprisingly approachable, and I am deeply grateful.

Jimmy Eierdam, my trainer at the N. Austin YMCA, who helped me work off the stress, and encouraged me to keep going when I got discouraged.

The friendly staff at the Greenlawn Crossing Starbucks in Round Rock, Texas, who provided the jet fuel and comfy chairs that were so essential to my writing process.

Last, but not the least, the talent at Packt who gave me this opportunity. The next round of beers is on me. I think that's actually in my contract!