Book Image

Drupal 6 Search Engine Optimization

By : Ben Finklea
Book Image

Drupal 6 Search Engine Optimization

By: Ben Finklea

Overview of this book

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites. This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory ñ it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable. With this book and basic Drupal 6 knowledge ñ how to log in, create content, and install modules ñ you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.
Table of Contents (19 chapters)
Drupal 6 Search Engine Optimization
Credits
About the Author
Acknowledgement
About the Reviewers
Preface
Drupal SEO Case Study for Acquia Product Launch

About the Author

Ben Finklea is the founder and CEO of Volacci, an online marketing company in Austin, Texas. It is the best job in the world.

He entered the world of online marketing in 1995, when he founded a web design company from his dormitory room at Texas A&M University. After graduation, he worked in various capacities in sales and marketing, from tiny start-ups to Apple. In 2001, he founded Sprysoft, an e-commerce store that successfully sold over $5 million in software (online) to students, teachers, and schools. He formed SpryDev Online Marketing in 2005, to use the techniques and processes learned at Sprysoft, to help other businesses sell online. SpryDev grew quickly and changed names to Volacci in 2008.

He and the Volacci team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base, ranging from local real estate agents to Fortune 500 companies. Their goal is to be the best Drupal SEO company on the planet.

You can hear him on the Volacci SEO podcasts and videos, and read his blog at www.Volacci.com. His Twitter name is BenFinklea.

He spends his free time reading, writing, volunteering at his church, and raising two sons with his wife of 14 years. He used to do cool things like collecting comic books and baseball cards, paintball, and playing video games. He's looking forward to doing all those things again when his kids get a little older.

He lives near Austin, Texas.