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  • Book Overview & Buying WordPress 2.9 E-Commerce
  • Table Of Contents Toc
WordPress 2.9 E-Commerce

WordPress 2.9 E-Commerce

3.9 (15)
Buy this Book
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WordPress 2.9 E-Commerce

WordPress 2.9 E-Commerce

3.9 (15)
Buy this Book

Overview of this book

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.
Table of Contents (19 chapters)
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WordPress 2.9 -Commerce
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WordPress 2.9 -Commerce
Credits
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Credits
About the Author
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About the Author
About the Reviewers
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About the Reviewers
Preface
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Preface
Lock Free Chapter
1
Getting Started with WordPress and e-Commerce
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Getting Started with WordPress and e-Commerce
2
Getting Ready to Sell
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Getting Ready to Sell
3
Configure Your e-Commerce Settings
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Configure Your e-Commerce Settings
4
Managing Your Product Catalog
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Managing Your Product Catalog
5
User Accounts: Customers and Staff
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User Accounts: Customers and Staff
6
Checkout and Payment Setup
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Checkout and Payment Setup
7
Shipping, Taxes, and Processing Orders
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Shipping, Taxes, and Processing Orders
8
Themes and Design Elements
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Themes and Design Elements
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WP e-Commerce included widgets
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Shortcode and PHP tags
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WP e-Commerce theme engine
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Tweaking your WordPress theme
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Additional WP e-Commerce themes
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WP e-Commerce tips
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Summary
9
Deploy, Secure, and Maintain Your Shop
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Deploy, Secure, and Maintain Your Shop
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Getting ready to deploy
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Uploading your shop
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Man the hatches—essential site security
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Backups—preparing for disasters
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Summary
10
Alternative e-Commerce Plugins
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Alternative e-Commerce Plugins
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YAK (Yet Another Kart)
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eShop
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Shopp
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WordPress Simple PayPal Shopping Cart
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Market Theme
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Summary
11
Marketing Your Shop
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Marketing Your Shop
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Coupons and discounts
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Cross sales
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'Share This' plugin
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Purchasing advertising
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E-mail, newsletters, and blogging
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Summary
1
Gold Cart Module Extendibility
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Gold Cart Module Extendibility
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Purchasing and installing the Gold Cart module
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Grid View
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Multiple image upload
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Product search option
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Additional payment gateways
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DropShop and other modules
2
Setting Up a WAMP Testing Platform
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Setting Up a WAMP Testing Platform
3
Index
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Index

About the Reviewers

Dan is a 31-year-old self-taught entrepreneur living in Wellington, New Zealand. He enjoys working with WordPress and making games for obile honesis earliest "happy" childhood memories are of playing computer games on his Commodore 64/128. If not for the relaxed attitude of his parents around computers and games, then perhaps the WP e-Commerce pwould never have been made.

Dan and his team have been contributing to the WordPress ecosystem in one way or another for the best part of 6 years, mostly through their work developing WordPress plugins, most notably the world-famous WordPress e-Commerce which has had over 500,000 downloads.

His company Instinct has an office in Wellington where they focus on making WordPress plugins, and investors in Tokyo where the focus is on user-generated games for mobile phones.

Many people around the world have contributed to the WP e-Commerce but none have contributed as much as Thomas Howard and Jeffry Ghazally. These guys are the real stars behind the WordPress e-Commerce .

I'd like to thank Amber for going easy on me and allowing me to work on this book during "family time" I'd like to thank Jane Wells and Matt Mullenweg from Automattic for all the moral support that they have provided us over the years, and I'd like to thank all the parents out there who allowed their children to play on computers in the 90s. Those children are today's developers and our peers in the WordPress community.

Thank you.

Taeke Reijenga is the co-founder of Level Level, a web design agency from Rotterdam, Netherlands. Level Level focuses on custom WordPress design and development for businesses. Amongst numerous WordPressbased projects are several e-commerce sites build with WP e-Commerce. One of them offers over 100,000 products.

In his spare time, Taeke loves to cook and enjoy a good glass of wine.

You can contact Taeke via http://level-level.com

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