In this chapter we explained that you might need the user register every day for growing your business, and also for promoting traffic and improving finances. Using a TYPO3-based online shop, you can offer discounts and campaign products that are just for registered users who are frequent customers. You can register users on your online shop in different ways that are more suitable for your web space.
In the next chapter we will describe navigation and searching possibilities inside shop content. The chapter describes how to organize common, supplementary, and linked content navigation.