Book Image

TYPO3 4.2 E-Commerce

By : Adrian Zimmerman, Inese Liberte, Edgars Karlsons
Book Image

TYPO3 4.2 E-Commerce

By: Adrian Zimmerman, Inese Liberte, Edgars Karlsons

Overview of this book

The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged afrom a pure content-based online catalog to a fully-grown shop system with a variety of extensions. It may be easy to plan a website but when it comes to implementing the design and developing a successful e-commerce site, you might come across a lot of difficulties.This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site—from basic installation and configuration of TYPO3 through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit.This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site.
Table of Contents (15 chapters)
TYPO3 4.2 E-Commerce
About the Authors
About the Reviewers

Implementing SEO solutions

The implemented SEO principles can be divided into three groups:

  • Minimum (technical) SEO requirements—the implementation of which does not require much time or specific knowledge

  • Optimal SEO requirements (categorization, successful page structure)—requires more time and a certain amount of knowledge

  • Long-term SEO—requires continuous work with the website content in order to achieve good Google search results and to maintain them

We advise you to fulfil at least the minimum SEO requirements for your web page. The optimal SEO requirements can be fulfilled in the course of time along with developing the popularity of your online shop and with traditional advertising activities.

But in order to fulfil long-term SEO requirements, we advise using the services of a professional company or training one of your employees who would, on a daily basis, follow the content of the web page, make necessary amendments, analyze the effectiveness of the SEO principles' implementation...