Book Image

TYPO3 4.2 E-Commerce

By : Adrian Zimmerman, Inese Liberte, Edgars Karlsons
Book Image

TYPO3 4.2 E-Commerce

By: Adrian Zimmerman, Inese Liberte, Edgars Karlsons

Overview of this book

The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged afrom a pure content-based online catalog to a fully-grown shop system with a variety of extensions. It may be easy to plan a website but when it comes to implementing the design and developing a successful e-commerce site, you might come across a lot of difficulties.This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site—from basic installation and configuration of TYPO3 through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit.This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site.
Table of Contents (15 chapters)
TYPO3 4.2 E-Commerce
Credits
About the Authors
About the Reviewers
Preface

About the Authors

Inese Liberte is an entrepreneur from Latvia with more than 10 years experience in IT. She has been professionally involved in areas such as information processing, data analysis, visual applications, and process management.

Since her studies at the gymnasium, the author has a deep interest in the natural sciences, technologies, IT, and programming. This is reflected in her professional pursuits too. One of her professional experiences was giving lectures on the topic of using MS Office in the fields of economics and accounting. The teaching experience not only gave professional insights, but also revealed the different ways in which people perceive IT, learn, and use it. This experience was relevant for developing various projects, including IT projects, data analysis, and telecommunication projects.

Creativity, communication skills, and positive thinking are among the main characteristics of Inese Liberte. One of her greatest experiences was working with a leading Latvian news portal.

She also writes poetry and many of her poems have been published. In 2006, her book "Dream... Life" was published, which is a collection of more than 40 different stories about people's dreams, ideas, and their realizations.

The knowledge of IT and the creative part of Inese is the basis for entrepreneurial activities where she develops ideas and offers services that are dynamically adjusted to the specific needs of the customers.

Since 2008, Inese Liberte is the co-owner of private enterprise "Netberries", which specializes in developing web pages on the basis of TYPO3 CMS. The company has managed to find its specific approach to clients by both ensuring functionality of a web page and adjusting it to a custom design. There is a positive feedback from the customers about the technical development of the web pages, the maintenance, consulting, and also customer services.

The author's leading notion in the field of technologies is creativity—that it is possible to attach an edge of individuality even to the rigid technological process. Therefore, it is important to dare to experiment and to search for new opportunities.

Edgars Karlson has worked for more than seven years in the field of web development. He started as a freelancer but over the years he has improved his profession in both providing a quality service and also in pursuit of new technological solutions. Along with web solutions, Edgars has worked with web graphics and applications programming.

Along with IT project management, Edgars Karlsons has gained some teaching experience—he has given seminars on using specific technological products, on transmitting packet data, and working with several application programs. He has also gained experience in practical psychology, which is of also great use in the field of IT, when a complicated problem has to be solved.

The management skills of Edgars Karlsons have improved during his career—from leading small interest groups to managing large international IT projects. One of his most important professional notions is high precision.

In 2006, Edgars Karlsons saw the creative potentiality in TYPO3 CMS. This resulted in establishing a private enterprise that specializes in developing web pages basing on TYPO3 CMS.

Netberries Ltd. has been successful for several years; it has developed JSON (JavaScript Object Notation) based applications, custom jQuery scripts, and xHTML/CSS websites. Since 2008, the company has been working with TYPO3 CMS. Netberries installs TYPO3 websites, creates the design, trains the clients, and provides maintenance.

Recently, the company has started development of TYPO3 extensions. There is an in-house team of IT specialists, but outsourcing is also used.

Edgars Karlsons saw writing this book about creating an online shop as a challenge to his skills and knowledge about TYPO3 systems.