Book Image

TYPO3 4.2 E-Commerce

By : Adrian Zimmerman, Inese Liberte, Edgars Karlsons
Book Image

TYPO3 4.2 E-Commerce

By: Adrian Zimmerman, Inese Liberte, Edgars Karlsons

Overview of this book

The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged afrom a pure content-based online catalog to a fully-grown shop system with a variety of extensions. It may be easy to plan a website but when it comes to implementing the design and developing a successful e-commerce site, you might come across a lot of difficulties.This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site—from basic installation and configuration of TYPO3 through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit.This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site.
Table of Contents (15 chapters)
TYPO3 4.2 E-Commerce
Credits
About the Authors
About the Reviewers
Preface

About the Reviewers

Ingo Schmitt, was born in 1974, studied Electrical Engineering at the 'Universität Gesamthochschule Duisburg', Germany, learned Pascal, C++, discovered the Web with Netscape 1.0, and started working for Marketing Factory Consulting GmbH, Düsseldorf in 1996. Working with PHP, he developed web-based applications, releasing his first extranet online shop in 1998. As the CTO of Marketing Factory Consulting GmbH, he started working with TYPO3 in 2002, including developing his own extensions. Ingo Schmitt is the founder and main developer of TYPO3 Commerce, TYPO3 Certified Engineer, and 'IHK Prüfer für Fachinformatiker'.

Marketing Factory Consulting GmbH is one of the top TYPO3 Agencies in Germany, developing Web and Portal applications for clients such as Henkel, Ista, Metabo, Wrigley, and Westfalia. Marketing Factory also runs its own websites, such as heimwerker.de (the biggest DIY site in German language), ratgeber.de, and online shops like blumenbutler.de.

Simon Browning is the founder of SeeThrough Web (www.seethroughweb.com), a Toronto, Canada-based web design and hosting company that serves a wide range of clients throughout the small to medium-sized business community, and also provides development services to design and marketing agencies.

With 15 years of information technology experience, including managing the Canadian Information Systems group of a large multi-national, Simon is of the attitude "get it done right, get it done on-time, and keep it simple". This attitude was a guiding factor in the selection of TYPO3 as SeeThrough Web's preferred and recommended content management system. Since 2005, SeeThrough Web has used TYPO3 in over 100 client projects, ranging from small corporate websites to high traffic online portals.