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  • Book Overview & Buying Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site
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Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site

Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site

By : Michael Kuhlmann
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Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site

Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site

By: Michael Kuhlmann
Buy this Book

Overview of this book

Table of Contents (16 chapters)
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Social Media for WordPress
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Social Media for WordPress
Credits
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Credits
Foreword
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Foreword
About the Author
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About the Author
About the Reviewers
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About the Reviewers
www.PacktPub.com
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www.PacktPub.com
Preface
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Preface
Lock Free Chapter
1
Share it the Easy Way
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Share it the Easy Way
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Before you read this book
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A brief overview of social media
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The WordPress advantage
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The karma of pingbacks and comments
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Food for thought: RSS feed basics
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Time for action—building an automated newsletter with a keyword-based RSS feed
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Summary
2
Building the Social Network: BuddyPress and WP Symposium
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Building the Social Network: BuddyPress and WP Symposium
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Before you enable the social layer
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Activating BuddyPress plugins
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Easing your users into BuddyPress
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Time for action—how to convert site visitors to site members
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Gamification: The art of user-generated content
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Time for action—how to get your users to create original content for you
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Time for action—how to enable users to share your content
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BuddyPress versus WP Symposium
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Summary
3
Community Forums for the Masses
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Community Forums for the Masses
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Comments versus forums
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Time for action—how to automatically display selective forum posts in Twitter
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WP Symposium Forums and Simple:Press
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Summary
4
VIP Memberships
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VIP Memberships
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Three important facets of membership sites
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Time for action—how to open limited membership registrations and reward users
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Summary
5
Keeping Up with the Stats
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Keeping Up with the Stats
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Understanding key terminology
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Creating a Google Analytics account and tracking your site
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Time for action—the quick guide to implementing analytics for your site
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Time for action—tracking a tweet to your site through Google Analytics
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Reviewing and reporting analytics
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Time for action—the quick guide to reading analytics
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Summary
6
Managing your Site
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Managing your Site
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Damage control—key aspects of maintenance
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Time for action—how to create automated daily backups for your site
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Getting organized and managing time
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Lowering the barrier of writing
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Time for action—how to write and automatically publish posts through e-mail
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Summary
7
Beyond the Plugins Towards True Engagement
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Beyond the Plugins Towards True Engagement
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Engaging site visitors
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Time for action—how to automatically tweet custom content
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Design speaks
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Time for action—how to create a vector-based QR code for print production
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QR codes and online promotions
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Summary
1
Further Reading
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Further Reading
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Chapter 1—Share it the Easy Way
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Chapter 2—Building the Social Network: BuddyPress and WP Symposium
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Chapter 3—Community Forums for the Masses
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Chapter 4—VIP Memberships
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Chapter 5—Keeping Up with the Stats
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Chapter 6—Managing your Site
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Chapter 7—Beyond the Plugins Towards True Engagement
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Pop quiz Answers
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Pop quiz Answers
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Chapter 1, Share it the Easy Way
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Chapter 2, Building the Social Network: BuddyPress and WP Symposium
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Chapter 3, Community Forums for the Masses
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Chapter 4, VIP Memberships
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Chapter 5, Keeping Up with the Stats
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Chapter 6, Managing your Site
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Chapter 7, Beyond the Plugins Towards True Engagement

Chapter 5. Keeping Up with the Stats

More than two billion worldwide Internet users, or more than a quarter of the world population, spent 2.9 billion hours on YouTube in 2011. About 25 billion tweets were sent on Twitter, a quarter billion of Internet users signed up on Facebook, and a total of 176 million blogs populate the Internet. Two sentences ago, you probably never knew these impressive facts, but all of this data is derived through analytics.

In the previous chapters, we learned how to engage visitors on our site by building memberships, social networks, and sending out newsletters. In this chapter, we're going to switch gears by learning some basic web analytics implementations, gauge our social engagement efforts, what they mean and how to report them.

Here's what's in store for the next several pages:

  • The big deal behind hits versus pageviews

  • Defining absolute unique visitors, bounce rates, and conversion rates

  • Tracking links (campaigns) through Google Analytics and bitly

  • Comparing...

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Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site
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