Increasing your conversion rate for site visitors to site members can be as easy as providing another outlet for your users to interact with your site. If visitors see a flurry of activity on your site through status updates, post publications, comments, or any other form, they will be more likely to become an active member than if you did not support any of those options.

Now, we'll get more creative by allowing your site members to produce content for you, using the Gravity Forms plugin and AddThis service, which is a free third-party social bookmarking service that allows you to share content. For this two-part activity, we'll let your users create reviews and ratings, which they will be able to share.