In addition to learning a brief history to web statistics, this chapter introduced you to some key terminology, so you're able to properly describe what's happening on your site. You also learned about key metrics to provide you with some context for visitors and pageviews. Along the way, you discovered the following:
How to trace a tweet and other links in Google Analytics
How and where to access time-segmented data in GA
E-mail automation for analytical reports
A few tips to help you improve the visualization of your data when dealing with a long date range
In the next chapter, you'll learn how you can leverage this newfound data to improve your site, as you'll learn how to manage your site. You'll learn how to react to your site users, both in terms of support and site logistics.