Social media didn't start out through a bunch of WordPress plugins—the Facebook Share buttons, the Tweet This buttons and the like so it doesn't end with them. It extends well beyond the functionality factor and beyond your WordPress site. Creating buzz and making your social media efforts go viral depends on your content. No book will create that buzz-worthy content for you and, if it were that easy, everything would take off. That's not to say, successful social media implementations are solely reserved for industry experts. It simply means that you need to commit either long-term or short-term and remain proactive.