When shoppers land on a product page, you want that page to present the product in the best possible way. The product page should entice, inform, and entertain your shoppers.
There are several things you can do to optimize product pages for selling. In this chapter, we will look at these techniques:
Add custom options
Add videos, links, and other HTML to product pages
Optimize product images
Tell a story using product images
Change the layout of a product page
In Magento, a custom option is a field that enables your customer to specify something that he/she wants customized. For example, suppose you sell sports trophies that can be engraved with the name of the event and the winning team then you would add a custom option to that product, where the shopper enters the text to engrave. If you offer a style of shirt in different sizes and each size is a different product with its own stock number, then that is a configurable...