As we'll explore in this chapter, one of the most powerful features of Magento is demonstrated by the versatility and flexibility of creating a true multi-store environment. Very few e-commerce platforms provide this level of complexity. But what does this mean for you as a store owner?
While you may be just starting out with one online store, chances are that as you grow, you may want to:
Create additional niche stores
Sell in multiple languages to a global customer base
Provide separate storefronts for different users, such as VIP or wholesale customers
While you could create multiple stores on other platforms, Magento uniquely provides the ability to create and manage several web stores within a single backend interface. Each store can appear independent to consumers, but with one login, you-and your staff-can access products, customers, orders, and content across all or any store.
In this chapter, we'll:
Set up catalogs and categories for group products
Set up...