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  • Book Overview & Buying Learning Magento 2 Administration
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Learning Magento 2 Administration

Learning Magento 2 Administration

By : Bret Williams, Williams
4.7 (6)
Buy this Book
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Learning Magento 2 Administration

Learning Magento 2 Administration

4.7 (6)
By: Bret Williams, Williams
Buy this Book

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (11 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
Lock Free Chapter
1
1. Introducing Magento 2
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1. Introducing Magento 2
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A store owner's primer
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What's new in Magento 2
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Using Magento for e-commerce
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What you need to succeed with Magento
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Summary
2
2. Settings and Configurations
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2. Settings and Configurations
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Introducing the Magento 2 backend
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Key system configurations
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Summary
3
3. Catalogs and Stores
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3. Catalogs and Stores
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The Global-Website-Store methodology
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Creating categories
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Creating Website and Store entities
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Configuring Store information
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Accommodating multiple languages
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Configuring multiple currencies
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Summary
4
4. Preparing to Sell
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4. Preparing to Sell
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Understanding the checkout and payment process
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Payment methods
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Shipping methods
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Customer groups
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Managing taxes
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Managing orders
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Summary
5
5. Products
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5. Products
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Product types
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Product attributes
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Creating products
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Managing inventory
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Pricing tools
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Autosettings
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Other product selling opportunities
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Summary
6
6. Themes
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6. Themes
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Theme hierarchy
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Assigning themes
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Adding branding elements
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Third-party themes
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Summary
7
7. Content and SEO
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7. Content and SEO
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Managing CMS pages
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Using blocks and widgets
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SEO meta fields
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The SEO checklist
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Summary
8
8. Promotions and Communication
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8. Promotions and Communication
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Store promotions
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Newsletter subscriptions
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Transactional e-mails
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Summary
9
9. Security and Administration
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9. Security and Administration
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Using SSL encryption
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Securing your server
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Configuring user permissions
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Magento indexing
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Optimizing your store
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Summary
10
10. Startup Checklist
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10. Startup Checklist
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Setting up product catalogs
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System configuration tasks
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Finalizing products
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Adding content
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Editing communications
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Securing your store
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Summary

Newsletter subscriptions

Once a new customer is acquired, it makes great sense to keep them interested in your offerings so that they will return again to make a purchase from your online store. The cost of acquisition for a sale is far less with a repeat transaction.

Magento 2 can help you keep your brand in the forefront of your customers' minds with basic e-mail newsletter tools. With these tools, you can:

  • Allow customers to subscribe

  • Create newsletter templates

  • Schedule the sending of your newsletter

  • Manage your subscribers

Tip

Magento will be the first to admit that their newsletter tools are pretty basic. If you want to be more sophisticated in how you construct your newsletters, segment your customers, and more, you should consider a more robust third-party tool. We use MailChimp (http://www.mailchimp.com), a leading e-mail system that makes it easy to manage campaigns. It's fun to use as well.

To connect your Magento 2 store to MailChimp, we recommend the MageMonkey for Magento 2 extension...

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Learning Magento 2 Administration
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