If you've been working on your Magento website while going through this book, you've accomplished quite a lot! In fact, you may already have launched your new store as you have it configured, designed, populated with products, and fleshed out with static content.
However, if you've ever been in retail before, you know that successful selling is more than offering products. As with most business endeavors, the more you put into your online selling efforts, the more you'll get back.
In this chapter, we want to:
Create store promotions and discounts
Manage newsletter subscriptions
Edit transactional e-mails
These are all tools that can help stimulate sales and increase return visits from your customers.