When shoppers land at your store, you want them to stay and shop. You can encourage them to explore your product pages using landing pages. A landing page is a visitor's first impression of your store. Ideally, you want the landing page to drive the visitor to one of your product pages.
Closely related to landing pages are "About" pages. These pages tell the visitor about your store. They can include a contact page, privacy notice, billing practices, company history, and more. These pages can reassure visitors about your business practices and make your store appear more legitimate.
Landing pages and about pages are related because you use the same tool to create them: Magento's CMS pages. Therefore, in this chapter, you will learn how to:
Customize Magento's default CMS pages
Create new CMS pages
Decide which About pages to include
Decide what content to include on About pages